Is the worldwide economic meltdown beginning to affect the jazz festival world?
It certainly looked that way in Montreal last week, when General Motors of Canada announced that it would not be back as lead sponsor of the Montreal International Jazz Festival, one of the biggest and best jazz festivals in the world, after next year.
The festival said in a statement that “the current presenter of the event, General Motors of Canada, is not in a position to renew the long-term five-year sponsorship agreement which is due to expire” — which, given the well-documented problems of not just GM but the entire automobile industry, must be considered one of the understatements of the year.
GM began sponsoring the Montreal festival in 2000 and signed a five-year sponsorship deal in 2005. It has been contributing an estimated 10 to 12 percent of the festival’s $25 million annual budget, and will do so again for next year’s festival (which has already announced a typically strong lineup including Chucho Valdés, Dave Holland, Buddy Guy and many others). After that it’s anybody’s guess. Read more »