Fests try ticket promotions to nab holiday shoppers


Keywords: Array, Bonnaroo, Bumbershoot, Festival Economics, ticket promotions

Even some of the biggest festivals are getting creative to meet their ticket sales goals, especially with the early-bird and holiday shopping season in full swing.

For the first time, Bonnaroo is offering a payment plan option for ticket purchases. The Bonnaroo box office opens for business December 4.  Early bird pricing is in effect for general admission at $210 and VIP for $1350. With the payment plan, buyers may space out their payments over five months.

Seattle's big Labor Day weekend culturefest Bumbershoot offers a deep holiday discount for members of its Bumberfan Club community—just $60 for a three-day pass.

Highlighting its 15th anniversary, Essence Music Festival is offering a 15 percent discount on tickets purchased before January 31. Beyoncé has been pre-announced for her third festival appearance.

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